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Cosmetics guru Jeffree Star relocates to Wyoming after selling Hidden Hills estate

Makeup guru and YouTube celebrity Jeffree Star has exited his Hidden Hills estate to move to Casper, Wyoming, where he will live part-time, raise a herd of 150 yak and produce yak jerky. The androgynous owner of Jeffree Star Cosmetics sold his seven-bedroom, 13-bathroom mansion at 25220 Walker Road for $16.7 million, or $854 per square foot on July 29, according to Zillow. The property has nearly 20,000 square feet. The closing price came in 7.7 percent greater than the asking price of $15.5 million. The buyer, represented by Yewmeng Lee of Global Homes Network, was not identified. Star was represented by Aaron Kirman of Compass. The road to the deal’s closing was something of a roller-coaster ride, Kirman said. There were three offers. The house went into escrow with the first buyer. Then that buyer renegotiated the deal for less than the ask and requested extensions on the escrow. The two other buyers made offers above the asking price. Kirman did not detail which deal that prevailed, but he said it ranked as the best. “Money and terms always talk. This buyer was ready to go the distance and offered the cleanest terms,” he said. Star’s former home is situated on 2.8 acres and features two guest houses, a garage which can house more than 10 cars, and in a nod to Star’s new vocation, a barn. The primary residence was built in 2010 in a style reminiscent of a mansion in France’s Normandy region. Star reportedly did some minor renovations, Kirman said. Amenities include a wine cellar, which features a speakeasy-style bar, a home theater and a two-story gym. In terms of comps, 5521 Paradise Valley Road in Hidden Hills has about 15,000 square feet and was listed for $27.4 million, or $1,870 per square foot in January. The listing was removed in July. A recent Hidden Hills deal featured L.A. Rams quarterback Matthew Stafford’s off-market sale of a 15,000-square-foot mansion located at 24200 Hidden Hills Road. Stafford unloaded the listing for $21 million, or about $1,400 a square foot.. https://therealdeal.com/la/2022/08/04/cosmetics-guru-jeffree-star-relocates-to-wyoming-after-selling-hidden-hills-estate/

Here’s how to successfully scale up a luxury real estate team

Culture, perks and leading by example are key parts of building a team that dominates in high-end real estate, real estate leaders said Tuesday at Luxury Connect in Las Vegas Inman events are the best way to connect, learn and grow. Join us in January for Inman Connect New York, in person or virtually. Then, continue to gain insights and build your network in October at the virtual Inman Connect. Reserve your ticket now, prices will go up! When Aaron Kirman first decided to make the transition from solo agent to team leader, he scaled up quickly.“I was like, ‘Oh, bigger is better,'” Kirman recalled Tuesday morning during a session of Inman Luxury Connect. But that attitude didn’t immediately work: Kirman said he soon had 40 people on his team, but was actually doing the same amount of volume as he had been before forming the team. “My numbers were the exact same,” he said. Today, Kirman — an agent with Compass — has built his team to more than 100 people and inked billions in sales. And he took to the Connect stage along with Dawn McKenna, a team leader with Coldwell Banker, and Anthony Marguleas, a team leader with Amalfi Estates, to talk about just how agents can make the jump to helming a successful group of real estate professionals. Here’s what they had to say:

Paycheck potential: A look at real estate’s top earners

From up-and-coming dealmakers to rulers of the REITs, here's how much different industry roles can pay Clockwise from bottom left: Howard Lorber, Bob Sulentic, Steve Roth, Anthony Malkin, Robert Reffkin, Tami Pardee, Marc Holliday, Zach Vichinsky, Cody Vichinsky, Hamid Moghadam, Leslie Hale, Howard Lutnick, and Sabrina Saltiel (Photo-illustration by Paul Dilakian/The Real Deal) As much as real estate loves its greenbacks, people tend to keep quiet about the paychecks its players take home. The Real Deal sifted through the records and shook the grapevine to figure out what one can make in the business, from the bottom of the corporate ladder to the top. The median president or CEO of a real estate investment trust, holding what are among the most lucrative roles in the industry, made $5.95 million last year, according to an analysis of compensation data from 150 publicly traded firms. That’s up 17 percent from 2020, with the majority of the increase coming in the form of fatter bonuses. While CEO salaries rose just 2 percent in 2021, bonus compensation jumped 42 percent. CFOs netted almost identical increases. Prologis CEO Hamid Moghadam has become king of the REITs during the pandemic, scoring the most money of any REIT CEO or president in each of the last two years. Moghadam earned $24.9 million last year, less than the $34.4 million he pulled down during 2020, when his particular sandbox, last-mile warehouses, saw a giant boom. He can attribute the vast majority of both years’ gains to his equity bonuses; the shares given to Moghadam in 2021 were worth $22.3 million at the time they were granted, and Prologis stock jumped 69 percent last year. Stock is nice, but as retailers are now apt to say, people want experiences. Vornado executives evidently took a joyride last year, as the firm reported spending $750,000 on cars and drivers for four of its top executives. Founder and CEO Steven Roth earned $9.8 million last year, but Roth’s salary is even less fixed than most — for the last three years, he has taken 80 percent of his salary in stock, making a full 98 percent of his compensation last year tied to the REIT’s performance. Vornado shares are down about 50 percent from the start of 2019. Other big earners last year included SL Green Realty CEO Marc Holliday ($21 million) and Boston Properties CEO Owen Thomas ($12.9 million). Last year marked a return to normalcy after firms spent much of 2020 debating not just how to survive, but how to compensate their executives without creating a public relations nightmare. “Salaries in many cases were reduced temporarily, maybe by as much as 50 percent,” said Rami Glatt, a principal at compensation consultancy Semler Brossy. “The higher you paid, the more risk you were taking on.” Some executives argued that, even though the early days of the pandemic sent returns cratering, they had performed well given the circumstances and saved their companies from much worse fates. Not that salary means all that much to the real estate C-suite anyway: The vast majority of executive compensation comes as long-term equity grants that vest over years, not months. Take Anthony Malkin, Empire State Realty Trust’s CEO. While his overall compensation last year totaled $7.9 million, just $626,000 of it — less than 10 percent — came as salary. Leslie Hale made history in 2018 when she became the first Black woman to lead a publicly traded REIT. The base salary for the CEO of hotel owner RLJ Lodging Trust amounted to $840,000 last year, but she had $16.3 million in total compensation, including long-term equity. Across the board, salary accounted for just 13 percent of the median CEO’s compensation at publicly traded firms last year. To make it to the real estate boardroom, you need a stomach for risk. But even a Vegas card shark might fold if he saw those odds. As an added kink, some companies bind their execs with golden handcuffs. While exact ratios vary, most leaders are required to hold a multiple of their base salary in stock. Douglas Elliman CEO Howard Lorber, whose salary last year was $3.4 million, has to hold at least three times that amount in Elliman stock, which is down about 50 percent since its IPO on Dec. 30. Don’t feel too bad for him, though: Lorber also gets a car and driver, club membership and up to $200,000 in private jet usage. Proptech firms face particular jeopardy from stock-market declines. In order to compete with Silicon Valley for talent, some firms followed in tech’s footsteps by paying their more junior employees in stock. That’s great for the employees when the share price is high, but if the shares plummet — like just about every proptech company’s have this year — they could be left to make up for the differential between the dollar amount promised and what those shares are actually worth. Real estate firms are prone to use discretionary models to determine executive pay, which gave them options to get creative even as the pandemic upended the business. But as the economy shows signs of a slowdown, that variability can have its downsides. “If I’m a shareholder and I’m suffering, then to some extent I’m expecting you to suffer too,” Glatt said. Brokers making bank Among brokerage bosses, it’s tough to beat Elliman’s Lorber, whose compensation after bonuses and equity grants reached $32 million last year. But Compass’ Robert Reffkin knocked the competition out of the water, at least on paper. The firm’s co-founder and CEO received stock worth $89 million last year, though both he and Lorber have seen the realized values of their shares drop dramatically in the past year. On the commercial side, Howard Lutnick pulled the reward of a career in 2021. After a record year, the Cantor Fitzgerald CEO and Newmark chief received a one-time $50 million bonus, set to pay out over four years. He took home the first $20 million earlier this year, but will have to remain in his current roles as chief executive and chair to receive the remaining $30 million, broken up into three annual payments of $10 million. CBRE CEO Robert Sulentic earned just shy of $13.9 million last year, and Cushman & Wakefield’s executive chair and former CEO, Brett White, took home $19.9 million. Things are cushy in the executive suite, but back on the ground, how much does a broker bank? More than any other job in real estate, that depends on how hard they’re willing to grind. More than 150,000 Americans have become agents in the past two years, with television shows and rise-and-grind gurus painting the profession as a path to riches. But only a fraction of them will actually make a living selling homes, and even those agents face an uphill climb. Before agents can surrender half of their earnings to brokerage fees, they need listings. To get a head start and build a network, early-career agents have increasingly opted to join brokerage teams within agencies. Under a team’s umbrella, new agents still have to give a cut to the brokerage and team, but they gain steady deal flow, taking on the less lucrative listings until they have the connections to generate their own. For most, it’s anything but the “Selling Sunset” lifestyle. Commission advance firms like Ryan Serhant-backed RLTY Capital have built entire businesses on the proposition that fledgling agents often don’t have the cash they need to pay their bills or expand their businesses. As agents close more sales and hit certain levels of deal flow, they can negotiate better splits with their brokerage. If they reach the selling stratosphere, they can draw up to 90 percent, as well as perks like assistants, all-expenses-paid vacations and chauffeur services. Most agents contacted by TRD declined to discuss their splits or income, but we can still do some back-of-the-napkin math for a rough estimate. The Eklund-Gomes team at Douglas Elliman was by far Manhattan’s biggest seller last year, according to TRD’s annual ranking of New York’s residential elite. The group sold at least $492 million worth of properties in the borough, which works out to somewhere between $9.8 million and $29.5 million in commissions. If the team kept half of that after splitting with the buyer’s agent, then at a 70 percent split, that would leave $10.3 million. The team didn’t respond to a request for comment, but with operations in Florida, California and Texas, even that rough estimate leaves plenty of dough for the team’s piece of the pie. The Sabrina Saltiel team at Elliman, Manhattan’s 10th-biggest seller, closed $208 million worth of deals last year. Depending on commission percentages, that could yield anywhere between $4.2 million and $12.5 million. After the splits and the splits of the splits, Saltiel’s team could walk away with somewhere between $1.5 million and $5.6 million before marketing and other expenses. The Aaron Kirman Group, which closed at least $1.3 billion of sales in Los Angeles in the past year, topped TRD’s L.A. agent ranking. An affiliate of Compass, the Kirman Group likely generated somewhere between $20 million and $41 million in commissions, assuming a 50/50 split with buyers’ agents. At a 90 percent brokerage split, that could pencil out to as much as $36.5 million. In the same time period, Tami Pardee sold $841 million worth of L.A. properties. That could yield up to $25 million in commission before brokerage splits, assuming a 6 percent charge. Chris Cortazzo, Compass’ Malibu superseller, hit $705 million in sales last year. That could mean up to $42 million in commissions, shared with the buyer’s agent and Compass. But things could be changing, particularly for luxury agents. After selling high-end apartments at Corcoran for 16 years and founding her own brokerage, Louisa Gillen still can’t believe how much agents earn for luxury sales. At her new firm, Simple Real Estate, she plans to change that. Regardless of price tier, real estate agents generally charge between 4 and 6 percent commissions. Even in the highest price tiers, an agent on either side of the deal almost never dips below 2 percent. As the prices and commissions climb, the essential work of an agent — coordinating showings, setting list prices, negotiating deals — stays the same. Gillen and a growing crop of luxury agents, notably Zach and Cody Vichinsky of Bespoke Real Estate in the Hamptons, are radically reducing luxury agent commissions in what they call a long-overdue recalibration. Bespoke, which only sells homes valued at $10 million or more, announced it will charge just 1 percent commission for its sales. At Simple, where listings range between $900,000 and $10.5 million, Gillen caps commissions at $50,000. “At a certain price point, you are simply overpaying,” she said. Gillen recently sold a studio apartment belonging to a friend’s grandmother. The unit’s window faces a wall, and the sale took months to close after dealing with the board. Gillen says she only made $1,000 from the deal. Around the same time, she sold a $5 million Tribeca loft in what she describes as a relatively effortless experience. A neighbor in the building turned up to the first showing and bought the condo, all cash. She says selling the grandmother’s studio was a far greater ordeal than the Tribeca condo. “At that higher end, they’re meticulously done, they’re usually in the best locations, they have the best views,” Gillen said. Once you start selling the Palm Beach compounds and Central Park penthouses of the world, the difference between 1 percent and 6 percent commission can be millions of dollars. If their strategy works, sellers like Bespoke and Simple will undercut the competition, forcing others to slash their own commissions if they want to compete for listings. Ultra-luxury buyers aren’t the most price-sensitive, but they also aren’t the type to leave cash on the table. “Who’s not going to try to negotiate that as a seller?” Gillen asked. https://therealdeal.com/issues_articles/paycheck-potential/

Photos: YouTuber Jeffree Star profits on the sale of his $16.7 million California mansion

The CEO of Jeffree Star Cosmetics got roughly $2.1 million more for the property Jeffree Star, the gender-bending beauty mogul and yak rancher, has unloaded his luxury resort-style estate in Hidden Hills for $16.7 million. The sales price is 14.5% higher than the $14.58 million the CEO of Jeffree Star Cosmetics paid for the property in December 2019. Completed in a French Normandy style in 2009, the seven-bedroom, 19,549-square-foot spread has 13 bathrooms, a basement “speakeasy” bar and a two-story gym. It sits on a nearly 3-acre lot at the end of a cul-de-sac in guard-gated Ashley Ridge. Two guest houses, a 10-car garage and a barn, accessed by a separate driveway, add to the offerings. Star gave the hilltop home a glamorous redo with rich wall coverings, chandeliers and ceiling treatments. The grand foyer of the main house opens on an all-white imperial staircase with gold trim. Elsewhere a glass elevator offers an alternative way to access the upper floor, the location of the primary suite with two bathrooms and walk-in closets.

Automotive-Inspired Bel Air Mansion Is a $16.5 Million Exercise in Striking Minimalism

There’s a saying about living in glass houses and how it’s not exactly desirable, but this is one glass house that would make any car aficionado with a penchant for minimalist design happy to call “home.” Carchitecture, a newly-coined term that refers to automotive-inspired or automotive-centric architecture, is the latest “thing” in premium real estate. When money is never an issue and only certain things are deemed worthy of your attention, professing your love for cars with your newest mansion is quite a fancy way of showing off. Depending on how passionate of a car enthusiast (and how wealthy) you are, you can pick and choose among the most varied offers from developers. This property is right up there at the top: a house shaped like a supercar but minimalist almost to a fault, elegant and striking in both design and finishes, and bound to help you show off. Located in the super-exclusive Bel Air neighborhood in Los Angeles, California, this 1254 Roberto Lane property is now on the market with Kirby Gillon, Bryce Lowe and Aaron Kirman of Aaron Kirman Group at Compass, asking $16.5 million. Its highest selling point is not the fact that it’s a very new building, completed in 2022 on a design by Arshia Mahmoodi of Arshia Architects, but its striking design and exquisite styling. According to the listing, the property sits on a 10,316 square-foot (958 square-meter) lot and is a three-level building with an underground garage, a pool in the backyard and a matching sun deck on the roof. The mansion stands out for its split-level architecture, where the second level is cantilevered, offering a striking contrast and a very unusual and dynamic appearance, as well as a shady retreat. The three levels are connected through a glass-wrapped staircase and a frame-less glass elevator, because not all multi-millionaires are into walking, even in their own homes.

In Crystal Cove, a resort-style estate seeks $62 million

An ocean-view estate in Newport Coast’s Crystal Cove neighborhood is on the market for $62 million. Completed in 2020, this 14,500-square-foot home with six bedrooms, 10 bathrooms and an open floor plan has surfaced as the second-most expansive listing in Orange County—right behind a $69.8 million Palladian-style creation in the same neighborhood. It could nab the spot as the county’s top seller this year if it goes for even half the asking price. A $29.888 million Laguna Beach home with a gym that sits below a glass terrace and “peers into the transparent underwater wall of the infinity-edge pool” holds that title so far. Like that 8,140-square-foot contemporary-style home on a quarter-acre-plus lot in upscale Montage Ocean Estates, this gargantuan comes with all the bells and whistles you’d expect from a luxury home. Disappearing glass walls open onto a 78-foot triangular infinity pool with a custom glass wall. A barbecue kitchen and bar, fireside family room and lush tropical foliage add to the resort-style backyard on this nearly half-acre lot.

How ‘The One’ Was Won: The Saga Behind What Could Have Been America’s Priciest Home

Nile Niami planned to list the roughly 105,000-square-foot L.A. megamansion for $500 million. Instead, the home was auctioned off for $126 million, leaving a trail of debt in its wake. Real-estate agent Rayni Williams stood under the hot Los Angeles sun, her Manolo Blahnik heels digging into the dirt of a vacant development site priced at $8.995 million on tony South Mapleton Drive. It was 2011, and she was waiting for a potential buyer. A man emerged from a silver Rolls-Royce Ghost, dressed head-to-toe in light-colored linen with a deep tan and dark, slicked-back hair, Ms. Williams said. She handed him the heavy roll of architectural plans that had been drawn up for the site, which he slammed down on the hood so hard she said she feared had dented it. He declared, “I’m gonna make an offer.” The guy was Nile Niami, then an up-and-coming developer in his early 40s with ambitious plans in the L.A. spec-home space. A few years later, he would start building his magnum opus: a Bel-Air megamansion he called “The One,” which he planned to put on the market for $500 million, making it the world’s priciest listing. “Who is this guy?” Ms. Williams said she recalls thinking when he announced such a quick decision. Earlier this year, the financial woes of Mr. Niami’s signature project reached a climax, ending a saga that had captivated L.A. real-estate observers for a decade. Mr. Niami’s quest to build one of the biggest and most luxurious houses in American history—a roughly 105,000-square-foot megamansion with a nightclub and five swimming pools—had gone awry amid unpaid debts and a bankruptcy proceeding. In March, The One sold at auction for just $126 million plus commissions and fees, far less than the roughly $190 million debt outstanding on the house, according to bankruptcy filings.

Newport Coast mansion put on market for $62M

46 Deep Sea is a contender for OC’s priciest home this year A $62 million listing is a contender to rank among Orange County’s priciest homes. The mansion, located at 46 Deep Sea in the Newport Coast section of Newport Beach, spans 14,500 square feet. The asking price figures to $4,276 per square foot. The seller is a trust linked to Orange County doctors Atef Rafla and Amany Farid. The listing is held by Aaron Kirman and Weston Littlefield, both affiliated with Compass. If the six-bedroom, 10-bathroom house sells for full price, it might take the record for most expensive home in Orange County this year from 309 Via Lido Soud, which is located 10 miles away in Newport Beach’s Lido Isle enclave. The Via Lido Soud mansion, which spans for around 10,000-square feet, sold for $47.5 million, or $5,356 per square foot, in May. A deal for 46 Deep Sea would not take first place for Orange County’s priciest deal ever. Last year, there was an off-market sale of a $70 million mansion in Laguna Beach’s Irvine Cove neighborhood. The median list price for a Newport Coast home is $4.9 million, making 46 Deep Sea an outlier but not alone. A nearby mansion, 6 Midsummer, was listed for $69.8 million in June 2021 and is still on the market. Also currently listed is a Newport Coast property at 31 High Water. It’s a 15,000-square-foot house, which was put on the market in July 2021 for $59.8 million, or $3,987 per square foot. In 2020, there was a $61 million deal for a mansion at 15 Del Mar, which is a neighbor of the mansion at 46 Deep Sea. Construction on 46 Deep Sea finished in 2021. Despite the street name, the house is located about half a mile from the shoreline. It has unobstructed views of the Pacific Ocean, said Littlefield, the listing agent. Other amenities include an infinity pool and a 3,500-square-foot garage with four charging stations for electric vehicles. https://therealdeal.com/la/2022/07/27/newport-coast-mansion-put-on-market-for-62m/

Trousdale Estates mansion sells for $42M after price cuts

Deal continues series of high-end sales that end much lower than original ask. After a couple of price cuts, the mansion at 1108 Wallace Ridge in Beverly Hills’s Trousdale Estates enclave sold for $42 million, according to listing sites. The recent sale was the latest in a string of 2022 deals where ultra luxe mansions in Los Angeles sold for much less than their ask. The seven-bedroom, 14-bathroom mansion was initially listed in April 2021 for $65 million. About 10 months later, it was relisted for $54.8 million. The 18,169-square-foot mansion finally sold for $2,312-per-square-foot in a deal that was posted on listing sites July 22. Representing the buyer was the husband-and-wife team of Branden and Rayni Williams of The Beverly Hills Estates. The couple declined a request for comment. The identity of the buyer was not revealed. The Williamses also worked on the seller’s side along with Aaron Kirman and Michael Chen, both of Compass. The partnership which developed the Wallace Ridge home was led by Chen. The listing agents also did not answer requests for comment. A comparable house for sale is a 18,000-square-foot mansion located at 1047 North Bundy Drive. The Brentwood area manse was listed June 18 for $48 million, or $2,666 per square foot. The listings at both 1047 North Bundy and 1108 Wallace Ridge hit the market during a year when many ultra luxe properties have not sold for their asking price. Two of the biggest examples are custom spec mansions The One and 777 Sarbonne, which were put together by high-end developers such as Nile Niami and Alex Khadavi. Both megamansions were put up for auction after bankruptcies and sold for about half of their original listing price. For example, 777 Sarbonne was listed for $87 million, but sold at auction for $46.5 million. During a sales hearing for 777 Sarbonne, the bankruptcy judge Sheri Bluebond remarked that every major property in the Bel Air neighborhood of 777 Sarbonne had sold under its asking price. High-end properties in other exclusive L.A. neighborhoods also recently sold under asking price. Grammy winner Adam Levine and his supermodel wife Behati Prinsloo sold a 3-acre Pacific Palisades estate for $51 million, which is one of the priciest Los Angeles residential sales of the year. However, its ask was $57 million. Another celebrity-driven deal that made a splash was pop star Robbie Williams’ $49 million purchase of the mansion at 312 North Faring Drive in Holmby Hills. The home was purchased in March, but was listed originally in January for $58 million. The mansion at 1108 Wallace Ridge also has a celebrity angle. Hip hop star Drake rented the house for a short time in 2021. Amenities include a screening room and a gym. Designed by architecture firm SAOTA, the house includes unique designs such as a 20-foot cascading water wall, which is placed behind a 150-year-old olive tree imported from Italy. https://therealdeal.com/la/2022/07/26/price-cuts-finally-sell-trousdale-estates-mansion-sells-for-42m/

Coupon king wants $150 million for Bel-Air mega-mansion

It’ll take a ton of coupons to buy George Ruan’s mansion in Bel-Air. The billionaire, who co-founded the online coupon company Honey, is shopping around his 20,000-square-foot showplace for $150 million. If he gets his price, it’ll be among the most-expensive deals in Southern California history. At $150 million, it’s the third-priciest property on the market in Los Angeles County behind Michael Eisner’s $225-million compound in Malibu and the $165-million mansion known as the Manor in Holmby Hills. Even more surprising is the fact that Ruan never lived in the home. Records show he bought it unfinished for $60 million in 2020 and spent the last two years completing the estate — which explains the $90-million price jump. It was built by Saota, an architecture firm known for modern mega-mansions, and this one is no different. Perched on a 1.15-acre promontory lot, the home showcases clean lines and vast, minimalist spaces across two stories. 1/15 The exterior. (Joe Bryant) 2/15 The entry. (Joe Bryant) 3/15 The dining room. (Matthew Momberger) 4/15 The living room. (Matthew Momberger) 5/15 The kitchen. (Matthew Momberger) 6/15 The staircase. (Matthew Momberger) 7/15 The bedroom. (Matthew Momberger) 8/15 The terrace. (Matthew Momberger) 9/15 The closet. (Matthew Momberger) 10/15 The backyard. (Matthew Momberger) 11/15 The patio. (Matthew Momberger) 12/15 The pool. (Joe Bryant) 13/15 The outdoor dining area. (Joe Bryant) 14/15 The gym. (Matthew Momberger) 15/15 The 20,000-square-foot home. (Matthew Momberger) Warm woods mix with modern fixtures in the living spaces, which include a marble kitchen and indoor-outdoor dining area. Another highlight comes upstairs, where a primary suite wrapped in glass expands to a terrace. It’s one of nine bedrooms and 14 bathrooms. The backyard is made for entertaining with an outdoor kitchen, sunken fire pit and multiple cabanas. An infinity-edge pool is perched at the edge of the property, taking in views of the canyons below. The compound also tacks on a one-bedroom guesthouse with a gym and swimming pool of its own. Aaron Kirman of the Aaron Kirman Group at Compass holds the listing. Ruan co-founded Honey in 2012, and PayPal bought the popular coupon-clipping browser extension seven years later for $4 billion. The mammoth deal marked the largest acquisition of a tech company in L.A. history. https://netionaldastak.com/coupon-king-wants-150-million-for-bel-air-mega-mansion/

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